In our second lesson we looked at four different styles of "Women and Home" magazines and we had to decide what was summer, spring, autumn and winter editions and what special techniques are used to establish which determine what theme of the time of year it fitted into. For the winter edition we was able to spot the red and gold colour scheme, these colours are rich and vibrant and are associated with the theme of Christmas and the festive season (build-up to Christmas or after) the model on the front is dawn french as we are aware dawn french is a comedian and as a class we came up with the idea that by using a comedian on the front this could resemble the type of year winter is as it is family oriented. and with your family you have fun and have lots of laughs! For the autumn edition we was able to establish the use of the rich brown and orange tones portrayed on the font colour. The use of the brown, orange and navy blue could resemble the trees and the natural fact of trees undertaking the change of leaves and the idea of coming to the end of the year. We were able to see the spring edition was bright and femine using the colour scheme of white and pink this could resemble the kick-start to the offspring and the regrowth of the summer plants showing new life. By using the colour scheme of pale blue, white and yellow this enabled us to analyse that it must be the summer edition reflecting the water and the sun and how you would associate it with summer.
We also learnt what semiotic analysis was to represent the level which examines the meaning of a text, what the relationship between the element in the a text, for example camera angles,mise-en-scene,font,colour,sound etc. and how exactly these have been directly linked.
The symbolic level looks at the hidden meaning in the terms of ideology and institution and how it is important to look at:
- the context of conscription
- the cultural history of institution for example: a 1950's western may be viewed differently by George W.Bush (a native American) and the feminist Germain Grear.
- identifying the connotation and target audience.
At the second part of the lesson we presented our advert analysis to the class and shared ideas by doing this, this increased our imaginative ideas and our interruption's of what connotations we could spot. By sharing ideas this helped us adapt our own ideas even more as a different perspective gave us new and a more adapted final analysis.