Here i have produced a Questionaire for 'BEGA Productions' aiming to research into our potiental target market. i have produced a range of appropiate questions to reach my aim. including: 'please state your age.' 'do you like horror/thrillers?' and 'what is your favourite horror/thriller genre?' by doing more detail research into more potiental target market then it we allow us to know our position our short horror/thriller opening will be. i have kept the questionaire basic, but to the point to encourage people to want to answer the questionaire. from this questionaire i have had many different responses both interviews and people filling in the questionaire. from this questionaire we had a mix of different answers depending of the personality of the person.
below i have combined all my findings within a video of information that we could use for our benefit to target our audience:
From this video, I have combined the information i have received from the questionnaires and placed them onto separate graphs to compare:
As you can see here, the most popular answer for 'After watching a film, would you share/pass or even recommend it afterwards?' was positive with more than three quarters of the answers being yes. As a production company we would want to have this effect on the public to encourage our film to become more popular.
As you can see here, the most popular answer for 'After watching a film, would you share/pass or even recommend it afterwards?' was positive with more than three quarters of the answers being yes. As a production company we would want to have this effect on the public to encourage our film to become more popular.
from this graph, more than half of the people would still use a blockbuster store any other alternative. this shows that although it is seen to be a 'dying market' because of piracy etc, the blockbuster is still going strong. reasons why people wouldn't use a blockbuster was the frequently answered question that they're deals are to expensive.
from this graph, we are aware that in my questionnaire i asked mainly the age range of '16-18' this happened to be because as a production company we believed this would be our target audience. With nearly three quarters '16-18' age range dominates this graph.
from the questionnaires, there was a wide range of different prices for what someone would consider a reasonable price for a cinema ticket, the most popular ticket price is £5, this is considerably difference to what a chain brand for example: cine world would charge.
the most popular answer from how often do they watch horrors/thrillers was monthly, therefore this wouldn't be there first choice for a typical film.
here we can see that only females were the only ones that did not watch any type of horror or thriller. the main answer was because the were scared.
the most popular answer for those who do watch horrors was for both fun and because they found it enjoyable, as a production company we will remember to include these traits.
Just over half would consider Net flick or Love film as they are frequent movie watchers and would benefit from the good deal. others thought it was a con and wouldn't even bother.
the most popular answer was to watch horror/thrillers at the cinema as they experience made it even better.
from this graph, we are aware that in my questionnaire i asked mainly the age range of '16-18' this happened to be because as a production company we believed this would be our target audience. With nearly three quarters '16-18' age range dominates this graph.
from the questionnaires, there was a wide range of different prices for what someone would consider a reasonable price for a cinema ticket, the most popular ticket price is £5, this is considerably difference to what a chain brand for example: cine world would charge.
the most popular answer from how often do they watch horrors/thrillers was monthly, therefore this wouldn't be there first choice for a typical film.
here we can see that only females were the only ones that did not watch any type of horror or thriller. the main answer was because the were scared.
the most popular answer for those who do watch horrors was for both fun and because they found it enjoyable, as a production company we will remember to include these traits.
Just over half would consider Net flick or Love film as they are frequent movie watchers and would benefit from the good deal. others thought it was a con and wouldn't even bother.
the most popular answer was to watch horror/thrillers at the cinema as they experience made it even better.
the most popular answer as pyschlogical genre as they liked the way it played with there feelings and mind. And they always preferred the way it was structured.